What is your level of resilience this year? How open are you to change in 2022? How will you meet each day?<\/em> Because, like it or not, you will be affected. And, sometimes those changes could be huge.<\/p>\nBe determined to take action<\/strong><\/p>\nIn 2022, mergers and acquisitions are projected to be at record levels. Not only are the numbers astronomical with anticipated deals from $5 billion to $50 billion or more, but many pharma conglomerates are looking to widen their product lines into non-pharma areas<\/em>. The level of M&A activity will clearly be back to re-pandemic levels.<\/p>\nFor pharma sales reps and their teams, nothing is certain in 2022 except<\/em> for one thing: those reps who lack in determination<\/em> to study, learn, commit their energy to customer service, adjust to a more digital experience, educate more and talk less, will most certainly get lost in the shuffle.<\/p>\nFlexibility will be key. Having the motivation and the mindset to do what it takes to stay ahead of the competition will be key no matter what your company is going through.<\/p>\n
There can be no excuse when it comes to delivering customer service. Your customers won\u2019t accept excuses such as \u201cDoctor, our company is going through a merger, I didn\u2019t have time to research your question.\u201d<\/p>\n
In remaining resilient<\/em>, remember that all of us, whether we are in pharma sales, OTC sales, manufacturing, veterinary product sales, dental supplies or any other aspect of healthcare are strongly influenced by a more generalized customer service experience. Your customers will be demanding more this year than ever before. We cannot assume healthcare providers and their institutions are somehow removed from the experiences they all share in other aspects of their lives. Your customers will remember poor customer service and they will champion great customer service.<\/p>\nBusiness writer Milica Arsenovic (January 2022) compiled a list of customer service statistics that were found in 2021 across all fields. Among the top findings:<\/p>\n
\n91% of customers<\/strong> will make another purchase<\/em> if they experience excellent customer service.<\/li>\n96% of customers<\/strong> will leave a brand<\/em> if the customer service is bad.<\/li>\n40% of US customers<\/strong> stopped doing business<\/em> with a brand because of bad customer service.<\/li>\n62% of marketers<\/strong> are oriented towards personalizing customer services<\/em>.<\/li>\nPersonalized customer services<\/strong> can improve conversion rates by roughly 8%.<\/li>\n<\/ul>\n <\/p>\n
Ultimately, whether your company merges, is acquired, expands to non-pharma areas, launches new products or alters existing products, it is up to you to be resilient enough to meet the demands of your customer.<\/p>\n
Don\u2019t assume stability this year; assume change, but also be optimistic that if you \u201cmeet your customer\u201d on a determined and proactive level, you will win.<\/p>\n
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Scott Burrows, Pharmaceutical Sales Keynote Motivational Speaker<\/a> is available for in-person or virtual presentations. Please contact him today at his office: 520 \u2013 548 \u2013 1169, or through this website.<\/p>\n <\/p>\n
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2022 is a Year of Resilience and Strong Customer Service. Be Warned. \u201cWe should see an exceptional level of activity across all sectors in 2022 as companies look to further their growth agenda. Biotech and smaller medical device deals should continue in the first half of the year, with the second half poised […]<\/p>\n","protected":false},"author":1,"featured_media":10824,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[10,13,19,21,23,25,26,29,30],"tags":[9,14,18,20,22,24,27,220,31],"yoast_head":"\n
Scott Burrows, Pharmaceutical Sales Keynote Speaker - Scott Burrows<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n