{"id":10714,"date":"2022-01-18T13:01:03","date_gmt":"2022-01-18T18:01:03","guid":{"rendered":"https:\/\/scottburrows.com\/?p=10714"},"modified":"2022-01-18T13:01:03","modified_gmt":"2022-01-18T18:01:03","slug":"scott-burrows-automobile-leasing-sales-speaker","status":"publish","type":"post","link":"https:\/\/scottburrows.319heads.com\/scott-burrows-automobile-leasing-sales-speaker\/","title":{"rendered":"Scott Burrows, Automobile Leasing & Sales Speaker"},"content":{"rendered":"
Automotive Sales & Leasing Professionals: The 2022 Difference is You<\/p>\n
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As a motivational sales speaker<\/a> who closely tracks automotive sales and leasing trends, I tell my many friends in that industry, \u201cNothing in automotive sales is ever<\/em> a given, you<\/em> must be the difference maker<\/em>.\u201d<\/p>\n In a January 27, 2021 Forbes<\/em> magazine article entitled Top 10 Global Automotive Trends, 2021<\/a>, transportation writer Sarwant Singh stated:<\/p>\n \u201cFrost & Sullivan\u2019s mobility team has already revised its 2020 light vehicle sales forecasts from previously projected figures of 73.6 million to 77 million, although this still represents a fairly steep 15.1% year-on-year decline. More promisingly, we anticipate a brisk 8% year-on-year rise in sales in 2021, with the industry on track to overtake 2019 levels by the end of 2023.\u201d<\/p>\n However, in a year-end Forbes<\/em> article (December 27, 2021), writer Jim Henry offered a more somber outlook: \u201cDecember [2021] makes it six months in a row<\/em> U.S. auto sales fell below the year-ago month<\/em>, according to Thomas King, president of the data and analytics division at J.D. Power.\u201d In fact, many dealerships experienced miserable end of year results.<\/p>\n The 8% sales projection at the start of the year appeared to hit half of expectations. However, the challenges don\u2019t begin and end there.<\/p>\n Automotive expert and writer Jack Highmore wrote (January 12, 2022):<\/p>\n \u201cBy [the end of] 2022, NADA expects to sell 15.4 million new cars. This represents a 3.4% increase from 2021\u2026however, most analysts overestimate[d]<\/em> last year, and almost everyone is confident that car production will not recover until late 2022 or early 2023<\/em>. This is about the same pitch we got at the beginning of 2021.\u201d<\/p>\n If There is Confusion\u2026<\/strong><\/p>\n If you have a sense of confusion as to the number of new car sales and leasing deals we can expect in 2022, you\u2019re not alone. Why? Because there are so many unknowns and uncertainties. Chip shortages, supply-chain problems, high prices and online purchases are just the start of the problem. While profits rose on existing inventories, as we all know it didn\u2019t necessarily mean a phenomenal year for everyone.<\/p>\n At the start of 2021, there was blind, almost giddy optimism that everything in the automotive industry would wildly rebound. Optimism is a good thing for any salesperson to have, but it doesn\u2019t mean (as we all know) that car sales will be automatic \u2013 that everyone walking through our physical or virtual doors will place an order.<\/p>\n